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According to the the Travel Industry Association of America (TIA), the web is now the most popular means of booking travel. In 2005, more than a third of all transportation and more than a quarter of all hotel rooms were booked through the Internet. In both cases, the web is now the preferred method replacing telephone call centers and travel agents.
Just because people are making their travel arrangements on the web doesn't mean they're spending less. In fact, the data from the TIA survey indicates that the average spend for online bookings was US$754, excluding transportation, compared to just $406 for trips booked offline through travel agents or telephone call centers. - Travel Industry Association of America (TIA)
To find our more, read about the PR Power of the Web by veteran web travel writer Durant Imboden.